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The Art of Telling
Your Branding Story

Learn how to tell your brand story from the 5 famous brand of the world
- The Frozen, DingTaiFeng, Toyota, Lavendar Cottage & Airbnb

How to Build A Strong Brand In Social Media

The new world of marketing is increasingly visual. It's no coincidence that the newest and fastest-growing social networks on the web -- like Pinterest, Instagram, and Snapchat -- are focused primarily on visual content.

So, how can marketers adapt to and leverage an increasingly visual social atmosphere? By implementing a strong visual branding strategy on social media.

Visual social branding refers to what your social media content looks like -- your profile picture, your cover photo, and especially your social posts. Great visuals on social media are important because the human brain is wired to read and understand images better and faster than words. Plus, visual content increases social engagement:

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從《冰雪奇緣》到鼎泰豐,看5個成功品牌如何用故事,把顧客變成粉絲

還記得曾經因為喜歡的卡通或電影,買下裡面角色的娃娃、吊飾或鑰匙圈嗎?因為身為「粉絲」,看到喜歡的角色,會讓我們想起故事情節,心甘情願買下周邊商品。那麼,企業是不是也能透過故事,讓顧客成為「粉絲」呢?打開知名度、建立品牌形象、讓顧客成為「粉絲」,是不同領域公司的共同目標,但企業該如何藉由說故事達成呢?本文整理可思考的3個主要問題,透過不同領域公司的例子,激發讀者更多思考。

本文重點:1. 為什麼要說故事? 2. 說什麼故事比較好? 3. 如何說故事?

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SOUTH SEA Seafood Restaurant

Print advertisement created by Verso, Malaysia for South Sea Seafood Restaurant, within the category: Food. 

Comments of Administrator:

It is very seldom you can see the seafood restaurant make an advertisement like this. Shall be the first one in I have seen. Selling deep seafood and recommended by the chief. Do you have the confidence? It is very difficult to take a photo of the seabed. It has to be taken separately. Fish and People then montage together. For those who like deep seafood, it's really impressed. The concept shows the chief must have the KUNG FU of diving in order to catch you a fresh and big seafood from the deep sea. The message is clear and direct, suitable to apply in billboard, magazine, and poster to present the restaurant grandeur. In other words, the pricing positioning is high and above the class. The target audience must be able to read the message in behind. Check it out for more impact.

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CAT Safety Shoes

Print advertisement created by Young & Laramore, the United States for Cat Footwear, within the category: Fashion.

Comments from administrator:

This poster is simple and direct and what UC always practice. I would like mentioned about the quality of the photography compare with our local billboard advertiser. Would you all like this type of quality? Then hire a professional photographer to shoot it. UC will in charge of the creative and layout design. Without a good photography, how creative the idea you have, is useless!  Don't simply use a DSLR camera and shoot it yourself and show your consumer that low-end quality. Manage your brand with quality pictures will impress your consumers automatically, incidentally, and with the message of a quality product. Unless your product is not. Brand value relied on your product quality, advertising could help you to increase sales if your products are not.

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YALE - Keep The Uninvited Out

Print advertisement created by Grey, Malaysia for Yale, within the category: Industrial, Agriculture. Headline: No Way In  |  Brand: Yale. The World's Favorite Lock

Comments from administrator:

This graphic print advertisement is silent with just 3 words to sell the product features - high-level technique. Do you know this type of posters are more lasting compares to those which full of text and messy graphic? It can apply anywhere such as Billboard, Magazine, Press Advertisement and social media as an ideal brand enhancement photos. This concept is using photo and imagination to tell the story where you can't find any space, street, office like the poster show. Is perspective without the wall. Think out of the box and imagine the actual scenario that the thief broken into your premises. How do we sell the idea before it can proceed to production in photography session? First, sketch out the idea with marker rendering. Second, find the actual location in your town.

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ALLO Black Friday Poster

Black Friday makes prices so attractive that nothing can stop the consumer in his buying rage. No matter how dangerous it could be — poisoned by the vivid acid-looking mushrooms, bitten by the deadly snakes or swallowed by the evil plants. Only we can do is to warn — prices are really dangerous!  Print advertisement created by Tough Slate Design, Ukraine for Allo, within the category: Electronics, Technology.

Comments from Administrator:

A poster without a big headline, just a small label tell all the story. Wild, Bold & Creative. Selling an event doesn't require to do hard sales by telling the event directly. Refer to this poster concept - Black Friday Promotion can be present in a more creative way. This is our local event company does not dare to do it. It targets the young and dynamic market which they demand more outstanding ideas rather just big-big headline with big-big pictures.

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